Xiaomi is now the second-largest smartphone brand all over the world. Recently, Canalys reported that Surpassing Samsung, the tech giant has become the top smartphone vendor in the Indian smartphone market.
Meanwhile, reports out of Russia claim that Xiaomi ruled the Russian smartphone market in Q2 2021 as it gained the top position there. As per the report, the company and its sub-brand Poco have more sales in the market than Samsung, which is currently the top smartphone seller worldwide.
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Moreover, in the said quarter, Xiaomi’s share was 31.2%, whereas, Samsung’s share was 29.8%. Apple, which accounts for 14.5% ranks third, Realme with 4.6% share, and Poco (Xiaomi’s sub-brand) with 3.8% share gained fourth and fifth position respectively.
However, in terms of sales, Apple still manages to get the top position in the country. Well, this isn’t a surprise as the firm does not seem to compromise much with respect to the price of its devices.
Xiaomi is Top Smartphone Vendor
We all know Xiaomi’s strategy. It focuses on the release of cheap and affordable devices to the market. This has been its strategy in many markets especially India. Fortunately, this strategy is working well for the company.
Even the Poco brand that is popular in Russia also uses this strategy. In fact, Poco focuses on bringing flagship features for mid-range prices. However, the company is not using this sales strategy in China. According to them, for the Chinese market, they will use the offline sales strategy as 70% of smartphone buyers prefer using offline channels there.
