Xiaomi founder, chairman, and CEO Lei Jun announced on Weibo Xiaomi Group held the first important meeting since the beginning of the Year of the Tiger-High-end Strategy Seminar, which clarified: The high-end road is the only way for Xiaomi to grow, and it is also the battle of life and death for Xiaomi’s development. We will unswervingly implement the high-end strategy.
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Lei Jun said that starting, Xiaomi Group has officially established a high-end strategic working group. Under the leadership of the strategy of “three-year mobile phone sales in the world”, the high-end strategic goals have been clarified:
“The product and experience must be fully benchmarked against the iPhone, and within three years, it will take the first place in the domestic high-end mobile phone market share. The high-end road cannot be achieved overnight. We must insist that Qingshan will not relax, maintain long-term strategic focus and continuous investment, and resolutely implement the “5-year 100 billion” R&D plan”.
Moreover, at the end of July last year, Lei Jun said that Xiaomi’s mobile phone shipments surpassed Apple for the first time and became the second-largest in the world.
In November last year, after Xiaomi Home exceeded 10,000, Lu Weibing proposed a new goal of reaching 30,000 stores within 2-3 years. Lu Weibing said that after Xiaomi Home reaches 30,000 stores, Xiaomi’s domestic mobile phone sales will definitely surpass OPPO, Vivo, and Honor, and use 30,000 stores to surpass the coverage of 200,000 stores of friends.
(via)
