Phones

Xiaomi goals to ship 500,000 Mi Mix Fold this year

Later in March, Xiaomi introduced its first foldable phone Xiaomi Mi Mix Fold, and joined Samsung and Huawei which already have different generations of foldable devices.

According to reports, the foldable smartphone market is increasing rapidly and will increase more. Also, the demand for polyimide film (CPI) will significantly rise. Insiders report reveal that Xiaomi’s goal is to sell 500,000 Mi Mix Fold in 2021.

Moreover, as per the quarterly report on brand shipment analysis of the global smartphone market by Luotu Technology, in the first quarter of 2021, Xiaomi set the best record in a single season with 49 million units shipped.

The company records the highest growth rate with more than 60%. This makes Xiaomi the fastest growing brand in the world. In China, the company also gained a 16% market share with a growth rate of over 70%. Luotu Technology further claims that the global shipments of foldable smartphones will double to 4.5 million units in 2021.

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The CPI film on Mi MIX FOLD was developed by Cologne. According to Cologne Industrial Data, its CPI film currently has a market share of 90% in China’s smartphones, notebook computers, and other folding display materials.

Taking into account the high proportion of the Chinese market in the world, Cologne’s goal is to achieve an average annual growth rate of 60% in the global folding screen display market.

Read More: Xiaomi offering 60 Mi MIX Fold phones for free during the Labor Day holidays in China

Right now, there are two major technologies that are used to protect the foldable display surface. We have the colorless and transparent polyimide film (CPI), as well as the ultra-thin film, strengthened glass (UTG). The latter is what we have on many Samsung foldable smartphones.

Cologne Industries mass-produced CPI film for the first time in 2019. At first, foldable mobile phones were the target of the application, but then Samsung Electronics changed its direction and switched to UTG glass. 

As a result, Cologne had to shift its business to the field of medium and large-size products. These include notebooks, rollable displays, and even home appliances. Moreover, Cologne had already supplied CPI film to the first foldable notebook computer released by the personal computer manufacturer Lenovo, with a model of 13.3″ Think Pad X1 Fold.

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