Apple announced its new quarterly earnings report, which showed that the mobile phone market led by the iPhone 13 series continued to grow, especially in the Chinese market.
According to the latest report on the smartphone market released by the research institute Canalys, Xiaomi’s performance is also very eye-catching. In the fourth quarter of 2021, Xiaomi was the only mobile phone manufacturer other than Apple with a month-on-month increase in shipments. Shipments in the Chinese market 13.5 million units, an increase of 10% year-on-year, and a market share of 16%.
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Moreover, the report shows that in the context of industry-wide supply shortages, Xiaomi’s mobile phone shipments in the Chinese market achieved 50.5 million units in 2021, a year-on-year increase of 27%, with a market share of 15%, ranking third.
According to Canalys analysis, this is due to the rising popularity of Xiaomi’s new flagship products. This is a great achievement of the new Xiaomi 12 series. Since its release, the series has been well received. It not only has top performance but also has reached the top level in the industry in terms of appearance, image, screen, and other aspects.
Furthermore, Xiaomi 12 series has also become an important step for Xiaomi to continue to compete in the high-end market. At present, the response is very good. The first sale broke 1.8 billion in just 5 minutes, and the growth potential should not be underestimated.
On the whole, Canalys’s analysis believes that the smartphone market in mainland China has experienced a year of ups and downs in 2021. After the turbulence, the fourth quarter of 2021 will be delivered at a year-on-year growth rate of 3%, with shipments reaching 86.6 million units.
The annual shipment exceeded 333 million units, a slight increase of 1% year-on-year, but compared with the market in 2019 before the epidemic, it still shrank by more than 10%. In the context of the shrinking market, Xiaomi’s market share in China in 2021 will account for 15%, compared with a net increase of 3 percentage points in 2020, and the market share will further expand.
Canalys analyzed that shipments and average unit prices in the Chinese market have been rising steadily, which will undoubtedly attract strong competitors to challenge Apple’s dominance in the high-end market.
(via)
