Xiaomi has joined push message content security public service platform

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The Unified Promotion Alliance announced that OPPO, realme, and OnePlus have connected to the push message content security public service platform, working together to build clear cyberspace.

In 2017, the China Academy of Information and Communications Technology, together with industry operators, mobile phone providers, and service providers, formed a unified push alliance to create a unified mobile basic service platform (UMS), including an open platform for leg push and a public service platform for push content security.


At present, the mobile phone partners of the Unified Push Alliance include Huawei, Honor, OPPO, realme, Yijia, ZTE, Samsung, Vivo, iQOO, Xiaomi, Redmi, ROG, Lenovo, and Savior.

Moreover, the Unified Push Alliance pointed out that with the peak of mobile Internet traffic, the uncontrolled push advertisements and push messages containing inappropriate content in apps have caused great distress to users, which are prominent in the following two aspects.

Xiaomi LogoFirst, get together to push, exaggerate and hype malignant cases, disasters, etc., to induce social panic; The second is to unilaterally pursue traffic, hype entertainment gossip, celebrity scandals, bloody violence, vulgarity, and other content, and convey the wrong value orientation.

The core key to rectifying the chaos of message push content is to restrict the push content through the push channel. Prior to this, three mobile phone manufacturers, Huawei, Xiaomi, Redmi the push service provider Getui have all joined the push message content security public service platform.

In the future, the Unified Push Alliance will continue to promote the access list of relevant push platform companies and fulfill social responsibilities.

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