In 2021, Chinese athletes have performed outstandingly in a number of large-scale sports events such as the Tokyo Olympics, which has become the latest topic among the people.
Recently, Sina Weibo released the 2021 Sports Star Annual Report. Statistics show that in 2021, the cumulative fan increase of sports athletes reached 231 million, and the fan increase of 25 athletes exceeded one million. Athlete-related topics have been on the top search list 5,865 times, and the total number of interactions with related blog posts is 210 million. Athletes “break the circle” and become the “new top class”.
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Among them, Ma Long, Fan Zhendong, and Su Bingtian are the top three athletes on the hotlist. The skyrocketing popularity of athletes naturally cannot escape the attention of mobile phone manufacturers, and Xiaomi mobile phones have caught the “flying man” Su Bingtian.
In August of this year, in the men’s 100-meter semi-finals of the Tokyo Olympics track and field, Su Bingtian entered the Olympic men’s 100-meter final with a time of 9.83 seconds, becoming the first Asian to enter the final of the event, and he has since become famous.
A few days later, Xiaomi founder Lei Jun announced that Su Bingtian became the brand spokesperson for Xiaomi. When the Mi 12 series was released in December last year, Su Bingtian was still the brand spokesperson for Xiaomi, which fits well with the slogan of the Mi 12 series of “faster and more stable”.
Soon after the launch of the new device, Lei Jun invited Su Bingtian to give the “last physical education class of 2021” for Mi Fans. Two of them also participated in the running competition. As a result, the champion was taken away by a Xiaomi employee, and the effect of the program was directly full.
(via)
