India is the second-largest smartphone market across the globe. Every phone maker tries to gain a large amount of share in the Indian market by bringing excellent products at lesser pricing.
Recently, it is found that Xiaomi has become the no. 1 brand in the country. According to the quarterly smartphone report for May 2021 by IDC, Xiaomi is the No.1 Selling Smartphone Brand in India for 15 consecutive quarters.
Last year has been a transformative year for Xiaomi’s high-end strategy in India. What started off as a solid end in most of the new section has turned into a war footing. While dropping its budget smartphone, Xiaomi is focusing on becoming a full-service player.
Right now, Xiaomi’s strong market share is built on the back of the Redmi 9 series, but also through strong performance in the premium mid-range segment with the Mi 10i.
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Also, the Redmi Note series of the company has been very popular among Indians. Recently, the company has sold 900 million units of the lineup. While the latest Redmi Note 10 series is also doing well in the Indian markets.
At this point, it is clear that Xiaomi has mastered the formula of success in the entry-level segment. But there is notable scope for growth in the upper-end segment such as Mi 11 series, especially Mi 11X and Mi 11X Pro.
