Why Linkedin’s AI writing tool isn’t a big hit

LinkedIn users love AI tools, but one feature isn’t catching on as much as hoped, says CEO Ryan Roslansky. The AI-powered writing assistant, meant to help polish posts, isn’t being used as widely as expected. Why? Posting on LinkedIn feels like updating your online resume, so people are cautious. They worry about backlash if their posts seem too robotic or AI-generated. “Getting called out on other platforms is one thing,” Roslansky told Bloomberg, “but on LinkedIn, it can hurt your career chances.”

Even so, AI is booming on the platform. Jobs needing AI skills have jumped six times in the past year, and users are adding AI skills to their profiles 20 times more than before. This shows LinkedIn users are eager to embrace AI, just not for writing posts. People want their words to feel personal and real, especially when their professional reputation is at stake.

Roslansky’s comments highlight a bigger truth: AI tools work best when they support, not replace, human effort. LinkedIn’s focus on connecting professionals means users value authenticity. While AI can help with tasks like job searches or skill-building, writing posts is a personal act. For now, users prefer to craft their own messages to stand out and stay true to their voice.