Verizon adjusts ads after T-Mobile’s complaint

T-Mobile recently raised concerns about Verizon’s advertisements, prompting the National Advertising Division (NAD) to step in. The NAD reviewed Verizon’s claims about its satellite texting service and its statement about having “America’s largest network.” They found some of Verizon’s claims valid but suggested changes to others for clarity. For instance, Verizon’s ads about “conquering dead zones with satellite” were not misleading, but the NAD advised Verizon to clarify that this feature only works on certain new phone models and under specific conditions.

This ensures customers understand the limitations of the service. T-Mobile also questioned Verizon’s “largest network” claim, worried it might confuse people into thinking it refers to coverage area rather than the number of subscribers. The NAD agreed and recommended Verizon make it clear that “largest” refers to its postpaid subscriber count, not geographic reach. This isn’t the first time T-Mobile has challenged Verizon’s ads. Last year, the NAD asked Verizon to modify or stop certain satellite texting claims after a similar complaint.

Verizon has agreed to tweak its ads to avoid confusion, showing its willingness to address T-Mobile’s concerns and keep customers informed. By making these changes, Verizon aims to provide clearer information, helping customers make informed decisions about their services. The NAD’s involvement ensures fair advertising practices, benefiting consumers across the telecom industry.