Trump media expands into crypto with Bitcoin and ether ETF plan

Trump Media & Technology Group, the company behind Truth Social, has taken a big step into the cryptocurrency world by filing with the U.S. Securities and Exchange Commission (SEC) to launch a new exchange-traded fund (ETF). This fund will invest in both Bitcoin and Ethereum, the two largest cryptocurrencies. The filing, made on June 16, 2025, follows an earlier plan for a Bitcoin-only ETF, showing the company’s growing interest in digital assets.

The proposed ETF, called the Truth Social Bitcoin and Ethereum ETF, will hold 75% of its assets in Bitcoin and 25% in Ethereum. Crypto.com will act as the fund’s custodian, managing and securing the digital currencies. If approved, the ETF will trade on the NYSE Arca exchange, though details like fees and the fund’s ticker symbol are still undecided.

This move comes as Trump Media, majority-owned by President Donald Trump, strengthens its crypto ties. Last month, the company announced plans to invest $2.3 billion in a Bitcoin treasury. The ETF filing aligns with the Trump family’s broader crypto ventures, including Ethereum-based projects like World Liberty Financial.

However, the fund will face tough competition from giants like BlackRock, whose Bitcoin ETF already holds nearly $70 billion in assets. The SEC’s decision is pending, and approval could mark a major milestone for Trump Media’s push into financial services through its Truth.Fi platform, which aims to offer new investment options.