Samsung should simplify its phones and boost the Ultra line

Samsung makes some of the world’s top smartphones, but lately, it’s been rolling out too many models that feel similar. This confuses buyers and waters down the brand’s strength. Instead, Samsung should focus on its standout Galaxy S Ultra series to deliver clear, high-quality options. The issue is choice overload. Samsung’s lineup includes the Galaxy S, A, Z Fold, Z Flip, and more, with small differences between them.

For example, the Galaxy S25 and S25+ share much with the A-series, while only the S25 Ultra feels truly special with its S Pen and top-notch camera. This overlap makes it hard for customers to pick the right phone and weakens Samsung’s premium image. By doubling down on the Ultra brand, Samsung could offer one clear flagship with the best features, like a powerful processor, an amazing screen, and long battery life.

The Ultra could stand out as the go-to choice for those wanting a premium phone, while a simpler mid-range line could serve budget buyers. This would make shopping easier and let Samsung pour its energy into perfecting one-star products.

Apple keeps its iPhone lineup simple, and it works. Samsung could do the same, streamlining its phones to avoid confusion and compete better. With the Galaxy S25 Ultra already a hit, focusing on Ultra could help Samsung shine in a crowded market. Fans want a clear winner, not a puzzle of options.