Samsung leaders meet to plan a comeback

Samsung Electronics started its yearly global strategy meetings today, bringing together top executives and leaders from its worldwide branches. The goal is to figure out how to regain its leading position in the memory chip market and tackle challenges in other areas of the business. The company has been struggling, especially with its market value dropping to a nine-year low, largely due to tough competition in high-bandwidth memory chips needed for AI technology.

The three-day private meeting focuses on creating plans for the second half of the year, as global trade and security issues create uncertainty. Samsung is also facing internal problems, with its chip division engineers reporting a strict, military-like work culture and low bonuses, which have hurt morale. To strengthen its position, Samsung recently hired a former TSMC executive to lead its U.S. foundry business, hoping to close the gap with its rival.

Despite these challenges, Samsung remains a major player in smartphones, leading in regions like Southeast Asia and the Middle East, thanks to its AI-powered devices like the Galaxy S25 and affordable models. The company is also pushing into health tech, with new features for Galaxy Watches, and improving its TVs and home energy solutions. These meetings are a critical step for Samsung to rethink its strategies and aim for a strong comeback in the tech world.