OnePlus 15 may lose Hasselblad camera branding

The OnePlus 15 is generating buzz with fresh leaks about its features. According to Weibo tipster Digital Chat Station, this upcoming phone might not feature the Hasselblad branding that OnePlus has used since 2021. Instead, OnePlus could introduce its camera technology, changing how it handles photo processing. This shift might affect image quality, but the impact remains unclear.

The OnePlus 15 is expected to have three 50-megapixel cameras, including a main lens, an ultra-wide lens, and a periscope lens for zoom. Unlike earlier models with their signature round camera design, the new phone will likely sport a different look. It’s set to run on the SM8850 chip, believed to be the Snapdragon Elite Gen 2, offering strong performance. The phone might launch in late 2025, with a U.S. release possibly in early 2026.

This change comes as OnePlus explores new directions for its camera system. The Hasselblad partnership has been key to improving photo quality, especially in color accuracy. Moving to an in-house camera brand could be a bold step, but it’s uncertain how it will affect the phone’s performance. Fans are eager to see if OnePlus can maintain its reputation for great cameras without Hasselblad’s expertise. More details should emerge as the launch nears.