Nike and Skims push back new clothing line launch

Nike and Kim Kardashian’s Skims have delayed the launch of their new women’s activewear brand, NikeSkims, originally planned for spring 2025. The postponement is due to production challenges, as both companies aim to perfect the products before release. No new launch date has been set, but the collection is expected to hit stores later this year.

The NikeSkims line, announced in February, is a key part of Nike’s strategy under new CEO Elliott Hill to revive the brand and attract more female customers. Skims, known for its popular shapewear and loungewear since its 2019 debut, brings a strong fan base and a $4 billion valuation to the partnership. The collaboration promises to blend Nike’s performance-driven designs with Skims’ focus on inclusive sizing and body-positive styles, targeting competitors like Lululemon and Athleta.

Despite the delay, both companies remain committed to delivering high-quality apparel, footwear, and accessories. Analysts see the move as a smart step to ensure the brand meets customer expectations, which could help Nike regain ground in the growing women’s activewear market. Fans of both brands are eager for the launch, which is set to redefine athleisure fashion. The partnership reflects Nike’s push to innovate and Skims’ expansion into sportswear, creating excitement for what’s to come.