Meta trials AI-made video ads to boost marketing

Meta, the company behind Facebook and Instagram, is experimenting with a new tool that uses artificial intelligence to create video ads. This move aims to make advertising easier and cheaper for businesses. The AI can take up to 20 product images and turn them into short videos with music and text, helping small businesses promote their products quickly on Meta’s platforms.

The tool is part of Meta’s bigger plan to use AI to improve its services. By automating ad creation, the company hopes to attract more advertisers, especially those with limited budgets. Experts believe this could increase Meta’s ad revenue by a small percentage over the next few years. However, some worry that AI-made ads might lack the personal touch of human creativity. Meta’s push into AI also includes other projects, like adding ads to WhatsApp and investing heavily in AI research.

The company is spending billions to stay competitive in the fast-growing AI field. While the new ad tool is still in testing, it could change how businesses reach customers online. This effort comes as other platforms, like TikTok, also roll out AI ad tools. The race to simplify advertising with AI is heating up, and Meta wants to lead the way. If successful, this could make digital marketing more accessible for everyone.