Instagram tests a new share button for posts

Instagram is trying out a new way for users to share posts right on their main feed. The company has confirmed they’re testing a “repost” button, which would let people share someone else’s post directly, similar to how retweets work on X or reposts on TikTok. This could make it easier to spread content while giving credit to the original creator.

Right now, if you want to share a post, you can only add it to your Story or send it in a private message. Many people use third-party apps or take screenshots to repost content on their feed, but this can lead to issues like not giving proper credit. A built-in repost button could fix this by making sharing simpler and clearer, helping creators get more visibility. Some users have already noticed the button, but it’s not working for everyone yet.

For example, one person on X shared that they saw the button but got an “Unable to post” error when trying to use it. This suggests the feature is still in early testing. Instagram has been working on this idea since 2022, likely because other platforms like TikTok and X have similar features. With more competition, Instagram wants to make sharing easier to keep users engaged. It’s unclear when or if this button will roll out to everyone, but it could change how people share and discover posts on the platform.