Why the switch? Gen Z is tired of the endless scroll and constant notifications from modern smartphones. BlackBerrys, with their simple designs and limited features, offer a break from today’s app-heavy phones. They don’t support TikTok or Instagram, which is exactly what some users want—a way to stay connected without being glued to social media.
Some even use two phones: a BlackBerry for calls and texts, and a muted iPhone or Samsung kept aside for occasional use. This trend isn’t just about style. It’s about taking control of their digital lives. BlackBerrys help Gen Z focus by cutting out distractions like algorithms and ads. Even though BlackBerry stopped making phones years ago, and a planned 5G comeback in 2022 failed, the demand for these retro devices is growing. It’s a sign that Gen Z is looking for simpler, less overwhelming tech.
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