BTS leader RM becomes Samsung Art TV ambassador

Samsung has chosen Kim Nam-joon, known as RM from BTS, as the global ambassador for its Art TV line. This exciting partnership was announced on June 17, 2025, marking one of RM’s first big moves after completing his mandatory military service in South Korea. RM, a well-known art lover, will work with Samsung to promote art appreciation through their innovative TVs.

The collaboration aims to make art more accessible by showcasing curated content with RM’s insights. He will also attend the famous Art Basel fair on June 18, 2025, to highlight how Samsung Art TVs bring creativity into everyday life. RM shared his excitement, saying, “Art inspires and comforts me, and I’m thrilled to team up with Samsung to help others connect with it.”

Fans are buzzing with excitement, as this role fits perfectly with RM’s passion for creativity. Social media posts show their pride, with many calling it a “huge” moment for the BTS leader. This partnership comes as BTS prepares for a group comeback, with RM’s role expected to inspire fans and art lovers alike.

Samsung’s Art TVs, like The Frame, turn into digital art displays when not in use, blending style and technology. With RM on board, Samsung hopes to reach a wider audience, combining his global influence with their cutting-edge products. This move strengthens Samsung’s push to merge art and innovation in homes worldwide.