Brad Pitt and Apple CEO promote F1 movie in New York

Over the weekend, Apple CEO Tim Cook and actor Brad Pitt made a surprise appearance at Apple’s Fifth Avenue store in New York City to promote the upcoming film F1 The Movie. Their visit followed a lively discussion with stars from the Apple TV+ show Severance, including Adam Scott and Patricia Arquette. Pitt excited the crowd, describing the film as the “most thrilling racing movie ever.”

Cook shared how Apple used iPhone camera technology to capture realistic in-car racing scenes, ensuring the film feels true to the sport. Directed by Joseph Kosinski, known for Top Gun: Maverick, and produced by Jerry Bruckheimer and F1 star Lewis Hamilton, F1 The Movie stars Pitt as a retired driver making a comeback. Filmed during real Grand Prix races, it promises an authentic racing experience.

The movie hits theaters and IMAX screens on June 27 and will later stream on Apple TV+, which costs $9.99 monthly. Apple also created a special trailer for the film that uses the iPhone’s vibration feature to match the on-screen action, adding to the excitement. Fans can check out this unique trailer on the Apple TV app. With its high-energy story and cutting-edge filming, F1 The Movie aims to be a must-see summer hit.