Apple explores AI to speed up chip design

Apple is looking into using artificial intelligence to make its custom chip design process faster, according to Johny Srouji, the company’s hardware chief. Speaking at an event in Belgium, Srouji shared that Apple is exploring AI to boost productivity in creating its processors, like the M-series chips used in Macs. This move could help Apple stay ahead in making powerful, efficient devices.

Srouji highlighted Apple’s bold shift to its chips in 2020, moving away from Intel processors for Macs. He called it a “huge bet” with no backup plan, but it paid off. The switch led to big improvements in performance, battery life, and heat management, making Apple’s devices faster and more efficient. The M-series chips, paired with software upgrades, have been a key part of this success.

By using AI, Apple aims to streamline chip development, potentially cutting down time and costs. This could lead to even better processors for future iPhones, iPads, and Macs. While AI is already part of Apple’s user features, like Siri, this behind-the-scenes use could reshape how the company designs its technology. Apple’s focus on AI for chip design shows its push to stay a leader in innovation. As the tech world races to use AI in new ways, Apple is betting on it to keep its devices cutting-edge while maintaining its reputation for quality.