News

Apple’s Bluetooth TWS market share will continue to shrink: SA

The market research firm Strategy Analytics released a report predicting that Bluetooth TWS will grow in 2022 and 2023. SA believes that Apple will continue to lead the TWS market, but its market share will continue to shrink due to inflation.

JOIN XIAOMI ON TELEGRAM

In addition, the pandemic has reduced investment, human capital, and the withdrawal of global supply chains, which have restrained the long-term potential growth of the TWS market.

Apple Bluetooth TWS marketAccording to the report, India is the fastest growing country in the TWS market, overtaking the Western European market by 2022 and North America by 2023.

Analysts believe that Apple, Xiaomi, realme, JBL, Vivo, OPPO, Samsung, and other major manufacturers will face the risk of shrinking the share of Bluetooth devices, and Apple is expected to still lead the TWS market.

Moreover, the latest statistics from Canalys show that the global shipments of personal smart audio devices in the second quarter of 2022 reached 98.1 million units, a year-on-year decrease of 1.7%.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

To Top