Xiaomi Technology Co., Ltd. recently successfully registered a new logo trademark, and the international classification of trademarks involves building materials, design research, etc.
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Moreover, it is reported that Lei Jun has previously responded to users that: a mature brand can only make small changes to its logo.
Furthermore, on March 30, 2021, Xiaomi founder, chairman, and CEO Lei Jun announced at the spring new product launch conference that Xiaomi officially launched a new logo. The design cost is 2 million yuan.
According to reports, the new logo of Xiaomi was proposed by the designer Kenya Hara. Xiaomi previously stated that under the “Alive” design concept, the new Xiaomi LOGO with the mathematical beauty of “superellipse” is no longer limited to the corner of the screen, as if it has life.
(via)
