Lei Jun posted on Weibo that “small-sized mobile phones are not equal to small-screen mobile phones”, and told the story behind the Xiaomi 12 series and the golden feel. In the long article, Lei Jun first described the reason why Xiaomi 12 chose 70mm as the width of the whole device.
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After confirming that it wants to make a small-sized mobile phone to be held with one hand, Xiaomi checked the domestic adult hand size data files and conducted a lot of user research, and finally determined that 70mm is the most suitable size for one-handed holding.
After that, Lei Jun clarified a misunderstanding of many consumers: small size ≠ small screen. The real demand of users is a mobile phone that feels good in the hand and can be held in one hand, so what Xiaomi has done in Xiaomi 12 is actually to “stuff” a large screen into a small body as much as possible.
At the same time, in order to ensure the feel, Xiaomi also made a lot of restrictions on the detailed accuracy of the Xiaomi 12. During the research and development process of Xiaomi 12, the gap between the screen and the middle frame was controlled within 0.05mm.
Moreover, the gap between the battery cover and the middle frame was controlled within 0.07mm; the gap between the card tray and the middle frame was controlled within 0.05mm, while the accuracy of the mic hole and horn hole on the middle frame is also controlled at 0.05mm.
Through this kind of precision control of the diameter of the Mi 12, which is called “the best feeling in the history of Xiaomi”, is finally presented.
(via)
