In the past few years, we have witnessed the continuous growth of Xiaomi in all fields. Recently, the company achieved another reason to celebrate as it ranked 1 in sales of 5G smartphones delivered to the Central and Eastern European market in the third quarter of this year.
According to Strategy Analytics, the company’s share was an impressive 41.8%. With this majestic share, Xiaomi was a little let down by the fact that every other smartphone sold in Europe has its logo.
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It should be mentioned that a year ago the company’s share was 4.3%. Thus, Analysts predict that Xiaomi will become a 5G smartphone leader in Central and Eastern Europe by the end of this year.
“Xiaomi is the world’s leading manufacturer of 5G Android smartphones in Q3 2021, leading the CEE market. Over the past year, Xiaomi has surpassed Apple and Samsung in the first place.” Reports Strategy Analytics.
Xiaomi surpassed Apple and Samsung:
Xiaomi surpassed Apple and Samsung to achieve the first rank. These two famous smartphone brands gained second and third position respectively. Thanks to the iPhone 12 line, which makes Apple placed second with a market share of 26%.
On the other hand, Samsung closes the top three, whose share in the third quarter of this year was 11.5%, which is three times less than a year earlier (34.3%).
Moreover, the fourth place is taken by Realme, which has won 7.9% of the 5G smartphone market in CEE. For comparison, a year earlier the company’s share was only 0.9%. OnePlus is also in the top five with a 2.5% market share.
Reason behind Xiaomi’s Success:
Specialists agree that the success of Xiaomi is not in the least determined by the fall of Huawei, as well as the release of models such as the Xiaomi Mi 11 and Redmi Note 9T 5G.
“Xiaomi is expected to maintain its lead in Central and Eastern Europe region for the full-year 2021, and remain the 5G smartphone shipment leader in 2022,” says Yiwen Wu, Senior Analyst at Strategy Analytics.
