Similar to smartphones, Xiaomi also introduces its smart TVs with a few differences in distinct regions. One of such differences is ads. The company does not show ads globally but in China, it throws them as soon as the television boots up, and reportedly, Xiaomi has no plans to stop these commercials.
The Mi TVs and Redmi TVs run on MIUI for TV based on Android in China whereas, on Android TV software in international markets. In India, the televisions also come with a PatchWall launcher, which offers one of the best user experiences on smart TVs.
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Moreover, the MIUI for TV mainly shows boot advertisements in addition to other types of ads like banners and pop-ups. These can be frustrating when you are navigating through the UI.
Thus, a frustrated Xiaomi TV user asked the company to delete ads from its televisions with discontent during a recent question and answer session held by the Xioami TV team.
In response to this, the company executive said that they are working hard to balance advertising and user experience as much as possible, for better service. It indicates that Xiaomi does not have plans to remove ads from its televisions in China, at least for now.
We hope that the tech giant will not plan to show such advertisements on global variants of televisions.
Xiaomi owns 50% of OLED TV market in China
Recently, Xiaomi officially announced that the sales of the new OLED Xiaomi TV have reached 10,000 units. It becomes a new industry record as this exceeded only in 15 days of the TV product launch in China.
Xiaomi owns about 50% of China’s OLED TV market at present. But the current penetration rate of OLED TVs is too low. Therefore, the company’s goal is to continue to popularize OLED TVs, said the general manager of Redmi.
Notably, Xiaomi has often dominated the smart TV market in China for the past months. According to a report by market research firm Avi Cloud (AVC), the Chinese company is leading the smart TV market for 10 consecutive quarters. Read More
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