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Xiaomi ranked second in global TWS earphones market in Q2, 2021

A market research organization named Counterpoint has announced the TWS true wireless headset market report for the second quarter of 2021. According to the report, global TWS headset sales were constant during the quarter.

The organization reportedly only witness an overall sales growth of 1% and sales growth of 9% after the first quarter. However, the sale increased by 27%, when compared to last year’s report. 

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When talking about the ranking of TWS earphones, there’s not a huge difference, but the distribution is even more. Apple’s market share dropped from 33% in the second quarter of last year to 23%, still, it is leading the market.

Moreover, with a market share of 7% to 10%, Xiaomi ranked second. However, Counterpoint said that Xiaomi’s performance is outstanding in the market under $100. 

Besides, Samsung ranked third with a market share of 7%. JBL has increased significantly, with its market share increasing from 3% to 5%.

Global TWS Earphones Sales

The sales and sales of Apple’s TWS true wireless headsets have dropped significantly. However, the new AirPods 3 is expected to be released with Apple iPhone 13 /Pro at the end of September. If the new headsets sell well, it is likely to push up Apple’s TWS headset sales to more than 80 million.

Moreover, the statistical results show that Samsung’s true wireless headsets occupy a large part of the high-end market. In terms of revenue, only Samsung, JBL, and Xiaomi have outstanding performance.

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