MIUI

New MIUI 12.5 beta update adds personalized advertising switch

Xiaomi has begun sending a new MIUI 12.5 beta update for its eligible Mi and Redmi smartphones. The update that can be identified via the build version 21.8.31, improves the radio application by adding some changes.

As per the changelog, it adds a switch for personalized advertising in the radio app. Thus, the personalized ads can be turned off in the ‘Settings-Personalized Ads Switch’, and the relevance of advertisements pushed after closing will be restricted.

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If you don’t know, personalized advertising is a powerful tool that improves advertising relevance for users and increases ROI for advertisers. Since it works by employing online user data to target users with more relevant advertising content, it can provide an improved experience for users and advertisers alike.

What’s New:

Radio

  • Added a switch for personalized advertising.
  • Personalized ads can be turned off in the ‘Settings-Personalized Ads Switch’, and the relevance of advertisements pushed after closing will be restricted

MIUI 12.5 image

Other than this, as Mi MIX FOLD improves the application adaptability of the MIUI system, it is compatible with more third-party applications and enhances the user experience. It is expected that the distribution will be suspended from August 16 to September 06, 2021.

POCO starts MIUI 12.5 Stable testers recruitment

There’s always a closed beta testing before the general public starts getting a major update. Xiaomi is not different. The tech giant has now opened MIUI Global Stable ROM testers recruitment for its Poco brand.

Check the eligible device list and link to apply here.

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