Smart TV prices are getting higher than the original since the beginning of this year. A famous Chinese brand, Xiaomi had also decided to increase the costs of its televisions and performed the same from July 1, 2021.
This is because of the global storage of LCD panels. However, now it looks like the trend is going to be changed in the coming months. Reportedly, it will be due to the rising competition among the TV OEMs.
JOIN XIAOMI ON TELEGRAM
Following the report by Omdia Research Institute, the companies have started declining the price of LCD TV panels from Q3, 2021, and will continue the same in the second half of this year.
The panel price fall in the second half of 2021 is mainly made by competition among TV manufacturers – the widening difference in profitability between Chinese TV manufacturers and South Korean TV manufacturers
In addition, the strong bargaining power of Shuanghan TV brand manufacturers in the supply chain has accelerated this wave of LCD The price of TV panels has fallen. However, the rapid decline in panel prices is not something that first-tier TV manufacturers would like to see.
Moreover, how will each TV manufacturer accept the risk of TV monitor price diving and maintain the competitive landscape that the first-tier manufacturers have changed in the past year due to tight supply chains?
The opportunity to drive out bad money and increase the value of the TV supply chain-this will test how TV monitor supply chain participants should adjust their operations and competitive strategies.
As the supply chain and TV prospects become more difficult to predict, seek forever Continued operation is the common goal and responsibility of all participants.
