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Xiaomi grabbed the crown of India’s No 1 after service provider

Just recently, we have come to know that Xiaomi ranked first out of 12 smartphone markets in the world. Now, going by the new information, the company has also gained the first position in terms of after-sales services in India.

Manu Kumar Jain, the CEO of Xiaomi India and Mi India official has recently shared a report from Red Quants, a leading consumer intelligence firm, which found that owning a Mi device in India has an ‘assurance of a smooth after-sales experience for customers.’

Red Quanta studied a large group of people who were from Tier 1 and Tier 2 markets in India, with more than 8000 participants. The study was related to the brand’s commitment to customers and after-sales services to survey customer satisfaction.

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Muralikrishnan B, COO, Mi India said, “At Mi India, gaining and strengthening the Trust & Satisfaction of our users is paramount. We realize that the Quality of our devices and our robust After-sales service practices go a long way in reinforcing trust in the brand. We have an expansive After-Sales service network covering over 600+ districts in the country and have always pushed the boundaries in terms of delivering services.”

The report found that Xiaomi users have the highest customer satisfaction of 85% in the premium smartphone category (over INR 20,000 price segment). This was followed by OnePlus, Apple, and Samsung. Meanwhile, the brand also leads the charts for non-premium categories as well with a 51% customer satisfaction.

Besides, the study was tested with multiple parameters in place, including ‘infrastructure and ambiance at the service facility, COVID-19 safety parameters, smoothness of service initiation, staff interaction, the turnaround time for service completion and quality of issue resolution.’

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